Partnership Opportunities

To deliver this iconic celebration of sport, Glasgow 2026 is looking to work with dynamic and dedicated brands. From boosting jobs and investment in Glasgow, to promoting the city on the national and international stage; together we will build a lasting legacy. 

A Unique Platform

The Commonwealth Games welcomes athletes, officials, and dignitaries from 74 nations and territories. The Games will see athletes competing across 10 sports, including 6 integrated Para sports. 

Returning to Glasgow means treading lighter while reaching higher. We’ve got sporting facilities, infrastructure and knowhow in place already. We’re excited to model a Games that is more attainable and more sustainable for the future.    

Activation and Engagement

As we prepare to welcome the Commonwealth, a variety of brand activation and engagement opportunities will be available through a partnership with Glasgow 2026. Brands will be uniquely placed to invest alongside other stakeholders to deliver meaningful engagement within the host communities and leverage national interest as Scotland celebrates its heroes. With national and international reach across television, radio, print, social media and digital, brands can benefit from a role supporting the delivery of the Games.   

The Games will touch a vast range of sectors, from health, education, and government, through to hospitality and retail.

Be Part of Something Great

Whether you’re looking to align your brand, build awareness, drive customer acquisition, or want to engage with the Scottish community, there are extensive marketing opportunities available through the partnership program. 

For further information please contact:  partnerships@glasgow2026.com